It's time for Brian Gutekunst to pivot his first round draft strategy

To meet his own expectations for "urgency," Brian Gutekunst needs to align his first-round strategy to immediate improvement.

Green Bay Packers General Manager Brian Gutekunst has been calling the shots on draft night for the Packers since 2018 and features an uncanny ability to find starting-caliber players in the middle to late rounds, making him a dangerous foe when he has picks to work with.

However, the round where Gutekunst has consistently struggled to "hit" on a pick has unfortunately been in the first round.

This does not deflect from the fact that Gutekunst is widely respected around the league for his roster-building strategy. He's been an asset to the Packers by assembling a quality roster in the late years of Aaron Rodgers' career, simultaneously setting up a successful transition into a new era at quarterback with Jordan Love, and turning over an old roster to the youngest in the league.

Some moves haven't panned out, but no GM is perfect, and bringing in rookies to develop into quality starters is far more difficult than social media makes it out to be.

Throughout it all, Gutekunst has stuck to his guns by drafting high-caliber athletes in round one, even if it means avoiding a player who could step in immediately as a more pro-ready starter in favor of someone who may need a few years to develop.

With nine first-round picks under his belt, a tenth coming up in 2025, no Super Bowl appearances since 2011, and only one first-rounder drafted by Gutekunst achieving All-Pro ranks, the Packers' first-round strategy is overdue for a pivot away from what has left much to be desired from their most premium investment in the draft.

The Strategy

It's become abundantly clear that Gutekunst prefers selecting high-caliber athletes in the first round, even if that player is considered "developmental" and won't be able to contribute production to match the investment for a few years.

Upon signing on as GM in 2018, Gutekunst was tasked with leading three phases: maximizing the late years of Aaron Rodgers's career, transitioning off of Aaron Rodgers, and constructing a team around his quarterback to build the future of the Packers. 

To accomplish this all, Gutekunst has dialed into a first-round strategy built around a split focus on drafting players who can inject immediate contributions on day one and investing in developmental players to contribute on a rotational basis before ideally taking over a few years down the road. His first pick set the tone, with Jaire Alexander being an instant impact starter to turn around what was a vulnerable Packers secondary in 2017.

No matter the case, the players he selects in round one have been top-of-the-class athletic profiles.

The proof lies in the RAS (relative athletic scores) of his picks. Out of a possible perfect RAS of 10, his selections have put up impressive athletic scores.

Jaire Alexander: 9.54

Rashan Gary: 9.95

Darnell Savage: 8.35

Jordan Love: 8.43

Eric Stokes: 9.38

Quay Walker: 9.63

Devonte Wyatt: 9.54

Lukas Van Ness: 9.39

Jordan Morgan: 9.25

Of this group, Alexander, Stokes, Walker, and Savage were thrust into starter roles in their first seasons to introduce a youthful core of starters into positions of need on talented but older rosters.

Walker is the most recent example of Gutekunst leveraging a first-round pick for a high-caliber athlete who'd get the start on day one to fill a roster need. Even though Walker's shortcomings in playing instinctually and technically sound weren't exactly ideal to have starting right away, live game reps are crucial for budding players.

Meanwhile, Van Ness, Wyatt, Love, and Gary were all drafted as "developmental" players to be rotational pieces at first but ultimately to be developed to take over as older players departed the organization. In Gary's case, it was Za'Darius Smith. For Van Ness, it was Preston Smith. Love was brought in to replace Rodgers. Wyatt's rookie season was spent as a backup, but he was brought in to be the future running mate to Kenny Clark in the interior.

In Morgan's case, you can never have enough linemen, and from the start, he was competing to assume the starting role at right guard before injuries stacked up almost immediately and throughout the season.

So far, Alexander has been the most accomplished of Gutekunst's picks, and Love is well on his way. While Gary has not had any dominant seasons and struggled to take over games this season, he's been a great piece for the Packers as well.

However, only three of nine first-round picks experiencing some form of sustained success is not exactly an ideal hit rate. A few more recent picks are still in the development stages, and time is still yet to tell, but some players have not lived up to expectations, others are slow to develop, and Green Bay has yet to return to the Super Bowl in Gutekunst's seven seasons.

The Problem

Since Gutekunst took over, the Packers have been constant state of competing for a Super Bowl. However, too often, the Packers' contributions from their first-round picks have not matched the investment, and the plan to develop players has not yielded ideal returns for the present or the future.

The prominent gripe with Gutekunst's draft strategy has been not maximizing the potential of a current roster with a first-round pick and rather being prone to diverting too much attention to future rosters with the likes of Gary, Van Ness, Love, and Wyatt.

With the Packers continuously on the verge of Super Bowl runs, not selecting more players in round one who could have played more involved roles in their rookie seasons has reared its ugly head more than a few times. 

One can also argue the Morgan pick could have been better spent on positions with more immediate need for the 2024 team than offensive line, regardless how Morgan played. But again, can never have enough linemen, especially ones as talented as Morgan.

In hindsight, Gutekunst has been tremendous at finding mid-round draft picks who over-perform their rookie contracts, which has helped compensate for some first-round picks not performing to the expectation of their rookie deals. For example, in 2022, Zach Tom, as a fourth-round pick, has become a top offensive tackle in football, while Walker, as a first-round pick, has not exactly returned much bang for the buck.

That said, a much better situation is to have first-rounders contribute like first-rounders more often than not and hope to have a few mid-rounders stand out in their role. Right now, the Packers have that backward.

Walker has consistently been one of the lowest-graded linebackers in the NFL. Stokes's early years were promising but slowed by injury, and he's only recorded one pass breakup since his rookie season in 2021. Savage became a liability after his first two seasons once Joe Barry took over. Van Ness, after his first two seasons, is stuck in a three-man rotation across from Gary. Wyatt has to come off the field on obvious running downs and hasn't elevated much as a pass rusher. Even Gary, after six seasons, has yet to establish himself as a mainstay among the elite pass rushers in the NFL.

Making matters worse, Philadelphia Eagles GM Howie Roseman consistently targets talent who can plug in immediately and fuel what will now be their third Super Bowl trip since 2017.

If a team's first-round pick is expected to be a building block of the future, regardless of whether they're pro-ready or "raw," the puzzling part of Gutkunst's strategy is how often he assumes more risk with his first-round pick by leaning into "raw" athletes with little college production. Not only bypassing an opportunity to maximize the potential of a current roster build and still have a building block for the future, but also inheriting more risk by selecting the less "pro-ready" players.

The 2025 First-Round Pivot

Minimize risk, maximize immediate returns.

It's great the Packers have a roster loaded with athletes, but with the current roster build, the Packers are nearing the end of the line with "the youngest team in football" holding any water. Fifth-year option conversations are happening, extension decisions loom, and it seems Alexander is on the outs in Green Bay.

Gutekunst is infatuated with what players do in shorts at the NFL Combine, but too often, the draft industry is overwhelmed by great athletic scores that shoot players up draft boards when what happens between the white lines wouldn't agree with the value. The inverse is also true for some great players who had a less-than-great RAS but quickly became great pros.

Josh Jacobs: 5.65

Jordan Addison: 5.94

Derrick Brown: 5.88

Patrick Queen: 7.98

Jahmyr Gibbs: 8.06

Garret Wilson: 7.77

CeeDee Lamb: 7.44

This is to say that a player's RAS should not hold as much weight as it very evidently has for Gutekunst in round one; elite athletic scores are not an indicator of a great football player and vice versa.

If Gutekunst intends to meet the demands of his own request for "more urgency," similar to Roseman's formula, he needs to seek immediate returns with his first selection in the 2025 draft. And he needs to do so without as much exclusive emphasis on payers with a top RAS.

Call it selecting the best player available or "drafting for need." Whoever the pick is, the Packers would be wise to select a player who can immediately contribute as a starter, bucking the recent trend of first-round picks who assume rotational roles for the first few years of their career or aren't at positions with the most glaring issues.

With Van Ness entering his third season, Wyatt and Walker going into their fourth seasons, and Love in his third season taking snaps under center for the Packers, it's time for the developmental plan to start paying dividends.

Whether Gutekunst likes it or not, he's entered the fourth phase of his role: winning a championship with Jordan Love.

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Based in Seattle, Austin's roots are in Wisconsin and he bleeds Green & Gold. He also currently writes for Lombardi Ave and has been featured on various Packers podcasts. Follow him on Twitter at @AustinKrueger_.

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Comments (54)

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Savage57's picture

January 29, 2025 at 11:00 am

What if Gute's Achilles heel drafting is taking guys from top echelon college teams? Teams where a supposed stand out player is made to look significantly better by the quality of talent surrounding him. It might apply to guys like Stokes, Walker, Wyatt, Van Ness.

Off the top of my head I can't name any, but maybe it's time for Gute to focus on the studs whose play jumped off the screen on while playing for some really crappy teams.

Finding one of those guys at Edge or CB would be a nice pivot.

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KenEllis's picture

January 29, 2025 at 11:29 am

Walker, Wyatt, Stokes all 1st round picks out of Georgia and they range from meh to not good.

Eagles, during the same time period, Eagles GM Howie Roseman has selected Georgia players Jordan Davis (13th overall), Jalen Carter (9th), Nolan Smith (30th), and Nakobe Dean (3rd round).

Don't think there is any comparison to the productivity between the Bulldogs taken by Gutey and by Roseman.

Maybe it is not the top echelon program the players are being taken from, but rather the individual doing the selecting that is the problem.

Indeed Mr. Savage, Gutey's pick of Darnell Savage out of non-powerhouse Maryland did not work out any better than his picks from Georgia did.

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Savage57's picture

January 29, 2025 at 11:51 am

Good points, can't argue with them.

Maybe it's the RAS score hang up after all.

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KenEllis's picture

January 29, 2025 at 11:22 am

A bit shocked to see an article with, at least a hint of, criticism about how the Packer GM goes about his business in round 1 of the draft on this site.

Gutey has made 9 first round picks as the Packers GM.

We all hope Jordan Love turns into a top tier the starting QB, but the jury remains out on that one.

And, other than Jaire for a year or two before the injury, the 1st round picks have not exactly turned into "field tilters."

The later rounds have resulted in some better players, but true difference makers usually are chosen in round 1. That has not occurred in GB with Gutey in charge.

Hope that begins to change starting in 2025.

If it does not, Gutey may not last another 7 years?

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NFLfan's picture

January 29, 2025 at 12:41 pm

@KE-Austin is brave. I appreciate it. He is shining a light and once again, I appreciate it-takes courage.

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crayzpackfan's picture

January 29, 2025 at 11:23 am

Until recently, his 3rd round picks were embarrassing as well.

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stockholder's picture

January 29, 2025 at 11:23 am

Just sign FAs.
Draft BPA.

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jannes bjornson's picture

January 29, 2025 at 01:13 pm

Change the guy making the picks, or Groundhog's Day never ends...Ted didn't make the King pick over TJ Watt, he was incapacitated. The collective made that lame-brained selection.

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Coldworld's picture

January 29, 2025 at 01:56 pm

Russ Ball, the GM McCarthy prevented.

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Coldworld's picture

January 29, 2025 at 11:34 am

Wyatt is going to have to stay healthy in 2025. If he goes there are signs he could have a big impact. Love needs to do the same. A couple of months ago, some people were saying Walker was taking that step. He needs to, but given where Cooper is, if one or more of these players has a good year, this conversation likely looks foolish regardless of this draft. If the coaching does prove to have held Van Ness back, even more so.

The last point here portends a much bigger one. If players regress, if a team is second best regularly in terms of tactics and execution, that is a Football 101 sign of bad coaching. If coaching is bad, players look worse as a whole and their improvement is retarded, magnifying the effect over seasons. Bad coaching kills careers on field as much as on. Was that offense really down to the roster? It’s extraordinarily similar to that of 2022 but without Rodgers, despite the addition of Jacobs and more running plays.

Regardless, if players taken in these drafts don’t step up next year we will be starting to teach the point where it won’t matter where the fault lies, change will be coming regardless of whether it’s LaFleur being a dreadful HC, Gute being a poor judge of early round talent or both.

If I had to bet, Gute will more likely to prosper after GB as a true GM than LaFleur as a HC. I think the division outcomes and comments by opposing coaches around the NFC illustrate the bloom is off the flower outside of Lambeau.

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Packer_Fan's picture

January 29, 2025 at 11:45 am

I agree. I would like Gute to move away from draft and develop for first rounders. You have 4 years on the first contract and then about 3 years on the second contract because so many become cap casualties in the latter years of the second contract. The 5th year option mostly gets rolled into the second contract.

So you get abot 7 years for a first rounder. And if three are spent on development, you aren't getting a lot for a first rounder.

Time for Gute to have a sense of urgency and oick a pro ready pick

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Leatherhead's picture

January 29, 2025 at 11:47 am

When I watch the offense disintegrate with our top 3 WRs injured and our best O lineman replaced by a guy who can't play, it's hard for me to say that the problem is the defensive guys we're drafting in the 1st round aren't 'good enough'.

Alexander, Stokes, Walker, Wyatt, Van Ness.....all part of the #6 defense. And really, against Philadelphia, it was Walker and Wyatt and Van Ness that held them 22.

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Cheezehead72's picture

January 29, 2025 at 12:30 pm

The team in general was inconsistent this year. Too many players had good and bad games. But the defense did show improvement. The Packers showed that defense does not win championships.

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Leatherhead's picture

January 29, 2025 at 02:03 pm

We won enough games to makes the playoffs, which is the purpose of the season.

We were not strong enough to advance in the playoffs. We're going to have to figure out how to score more points. That should be #1 on the offseason agenda.

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Cheezehead72's picture

January 29, 2025 at 12:28 pm

The RAS is a measurement of a players athletic ability. The traits that cannot be coached or generally improved. Yes it should be considered but it should not be the only thing. You need to consider the whole picture. I am not hung up on the theory that you have to draft in round one a player that should have a significant impact over a player with more up side. I do believe you need to change up at times your strategy.

It is extremely difficult to draft players because they can be very good in college but unable to make that leap into the pros. I will agree Gute needs to do some self evaluation and an evaluation of his staff and the process and figure out what they are doing wrong in the 1st and 2nd because we need to stop wasting these picks.

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bjkdad44's picture

January 29, 2025 at 08:03 pm

But… will he?… self-evaluate !?!

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murf7777's picture

January 30, 2025 at 08:02 am

We’ll were one of the most winningest franchises over the past 30+ years, so there draft high athletic players and develop them seems to work very well. One of my favortie players in last years draft that I wanted the packers to take was Cooper DeJean. Guess what he also had a very high RAS so if we could redraft should we not take him?

I agree college production should be taken into consideration, but anytime you have a choice between two similar players take the more athletic one. We also need to keep in mind, only about 50% of players Excell who are drafted in the 1st round and a higher majority at picked in the first 15. The second round has a worse success percentage.

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NFLfan's picture

January 29, 2025 at 12:31 pm

I appreciate Austin's articles. This one was exceptionally well-written.

In order for the team to progress, it is important that Gutekunst take accountability for his early round's Draft misfires and change direction. Though,I am not certain where he is in terms of that self-awareness nor am I convinced that a 'higher power' is holding him accountable.

I am thankful, though, that Austin has the courage to address the elephant in the room (one of them-lol)

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NFLfan's picture

January 29, 2025 at 12:38 pm

There is a possibility that Gute is subtly or not so subtly pressuring both MLF and Hafley to keep under-performers (most of his 1st rounders) on the field, ie., Walker, LVN, Clark. I saw this with Savage.

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13TimeChamps's picture

January 29, 2025 at 04:04 pm

For the umpteenth time, Gute is not LaFleur's boss.

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Bitternotsour's picture

January 29, 2025 at 05:17 pm

Didn't hire him, can't fire him. End. Of. Lesson.

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rememberWhitehurst's picture

January 29, 2025 at 12:50 pm

I'm honestly tired of the "Gutey's fixation on RAS" narrative. Do you know who else likes guys with high RAS scores? Every other GM in the league. In last year's draft, of the first rounders who had an RAS score, exactly one was under 8. (Darius Robinson, 7.78). Only two were under 9. (Dallas Turner, 8.86). Everyone else was 9.23 or better. The average was 9.53. At 9.25, Jordan Morgan had the fourth lowest RAS among the 24 first rounders who had an RAS score. High NFL draft picks are likely to be high-end athletes. That's not a very radical idea.

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Bitternotsour's picture

January 29, 2025 at 05:19 pm

Many people are stupid. They have keyboards and post stupid things. Thanks for the sanity on RAS numbers.

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Coldworld's picture

January 29, 2025 at 06:18 pm

Of course they do. While it’s not equal at every position the holy grail is a generational athlete who is an also gifted with great instincts and vision. They are generational for a reason. Most drafts don’t have one coming out. but some can be unlocked with time and coaching. Nick Collins is an example of an extremely good player who took time.

All GMs search for those. If we are really lucky, Gute may have found one in Cooper if he stays healthy and focused. Those are the players that lift teams from good to contention. Every GM will always look for them and be willing to take greater risks on that potential. In most cases they don’t fully reward the faith, but when one does it’s the nearest a GM can come to picking a franchise QB for his career and his teams chances.

Further more there is no such thing as the definitive best player available. That requires knowing the future as well as comparing unlike opponents, schemes, coaching. GMs have players graded by whom their scouts and personnel think offer the best blend of talent and fit, trying to get the best contribution over a rookie contract. And yes, it’s a guess, just a hopefully very informed one. In the end luck is as important as scouting though.

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bjkdad44's picture

January 29, 2025 at 08:04 pm

🙏🏻🤞🏻🙏🏻

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Alberta_Packer's picture

January 29, 2025 at 12:50 pm

Most people like to see "home runs" - whether it's in baseball or in drafts. However 1st round success can also be defined by how many 1st rounders sign a second contract with their team. Because those who do are called "hits" and those who don't - "misses."

An espn content creator (Paul "Hembo") did a 20 year reserach study (2000-2019) - on 1st round "hits" and "misses." What jumped-out was that teams had more success drafting certain positions than others. Centers had the highest hit rate at 92%. Then OT 59% - G 50% - LB 48% - QB 46% - Edge 44% - DT 40% - CB 38% - RB 38% - S 34% - TE - 33% - WR -27%

Much can be taken from this study - including that drafting is an inexact science and why Gutekunst does not draft Receivers in the first round.

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TKWorldWide's picture

January 29, 2025 at 01:12 pm

Wow! Thank you! I have been under the (likely) mistaken impression that defensive linemen (both edges and tackles) take longer to develop than other positions. This info definitely refutes that!
The other thing about BPA is during the grading process, so many of the grades are tightly clustered. So, for example if a corner has a grade of 86.3 and an edge rusher has a grade of 85.9, is the edge a “reach”?
It’s only years later when you can see the vast differences between those players. But the draft is held in real time. No hindsight allowed on draft night!

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Alberta_Packer's picture

January 29, 2025 at 01:42 pm

You may not be mistaken when it comes to the Packers. I think that the Packers knew that Rashan Gary and LVN would take more time to develop - given that LVN was a sophmore and Gary a junior. Whereas Devonte Wyatt was a senior - so an older and more experienced prospect. So more NFL ready? Which seems to be the gist of this article.

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GregC's picture

January 29, 2025 at 01:02 pm

There's nothing wrong with drafting developmental players as long as they develop. Gute's record on this, with his first round picks, has thus far been so-so. The only outright bust was Eric Stokes, and that was after he had a really good rookie season. I wonder what happened there. Maybe it was just the injuries, but he was struggling before the injuries. Gary is a solid player, but the ACL injury may have robbed him of explosiveness. He doesn't have those flashes of physical dominance anymore--not that he ever had a lot of them, but there were some good moments early in his career. Now he is just a fundamentally sound high-effort guy.

It would be interesting to compare Gute's first round picks with those of all other GMs during that time. He might not look as bad as we think.

That said, I agree that this is the year to go after an immediate impact player in the first round. The championship window is open.

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Coldworld's picture

January 30, 2025 at 08:06 am

I think Gary’s issues are partly what is around him. I do think adding other rush styles will help unlock him. I don’t know that I agree about the lack of physical dominance. I think it’s more predictability and the ability to focus on him over others.

He’s always been more a straight line threat. He doesn’t change direction well. That seemed possibly more of an issue as a 4:3 DE. It’s also clear that part of his use and focus was the run game and, in a number of games, contain. In both areas he was far better this year than his past play led me to expect. I assume there’s come backwash to that in the rush game as well.

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splitpea1's picture

January 29, 2025 at 01:32 pm

A big thumbs up for this article as it summarizes what most of us have been thinking for years.

Just a couple of notes:

The high RAS strategy seemed to have worked out well with some of the middle and late round picks like Wicks, Tom, Valentine, and for a huge run-stuffing DT, Slaton.

Curiously enough, when Gute had the chance to draft a center with a perfect 10 RAS (Humphrey), he passed and took Myers instead, who didn't test at all.

Once Gute decides to dabble in free agency, RAS thankfully is forgotten. Za'Darius Smith, 3.75, and Xavier McKinney, 5.84. Preston Smith, though, was up there at 9.8. So you would think there would be a lesson here in not to being overly infatuated with these athletic measurements.

Gute deserves credit for navigating through the end of the Rodgers era and returning us to playoff status immediately. But being a championship-caliber GM is a whole different story. As noted, changing his approach in the early rounds to drafting players with proven technical skills and a chance to make an impact early is necessary. He's also been hesitant to add veterans via trade or the waiver wire that have become available late in the season.

It's also worth wondering if there isn't a fuzzy gray area here between GM and coaching since MLF doesn't report to Gute. According to Gute, "...We've got a bunch of good guys in that locker room, we've got a bunch of talented guys in that locker room, and it's time we started competing for championships, right?" So does he think MLF and his staff is maximizing that talent? Hmmm...who knows. I honestly can't wait until we get the new president in, and hopefully, establish a direct chain of command.

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Turophile's picture

January 29, 2025 at 01:45 pm

Gutekunst is not 'infatuated' with athletes. I don't deny he likes them, but look closer.

Sure he likes high level athletes in round one, but to be considered a round one pick, a prospect usually IS a high RAS guy - it is very often exactly that, that sets their game apart and makes them a consideration for round one.

Another consideration as to why Gute does things the way he does, is draft position. Imagine two high level guys playing the same position, both in consideration for a round one pick. One elite athlete has been very productive in college - a great resume. The other guy has equally elite athleticism, but is a 'greener' product who needs some time to reach his ceiling.

In any sane world the productive guy is probably gone way before the time the Packers pick. Everyone wants the Bosa's or DeForest Buckners and they are long gone when the packers pick (which is usually somewhere in the mid 20's). So Gute tries to get a guy who (he hopes) can be equally good once he has had some training and experience in the NFL. It hasnt been an especially productive strategy so far, but I can certainly see WHY he does what he does.

He's trying to find difference makers when he only has later picks to play with - and trading up high into round one from the 20's is a prohibitive cost in picks - even assuming a team he wants to trade up with even wants to trade down with that elite player sitting there.

If the Packers were more of a boom or bust team, they would sometimes get a high pick and have the option for an NFL-ready difference maker, but for the best part of 30 years they almost never suck badly enough to get a top five pick.

Another strategy (a la Rams) is to give up a premium (1st round) pick for a veteran. While that tactic can get you a player who is a top guy at his position, he will almost certainly be a second or third contract guy, meaning he will be expensive, very expensive, You never have him when his value is highest (ie playing really well on a comparatively cheap rookie contract) and his age means you have him for a shorter time than a rookie would give you.

Also you have to actually pry him loose from a team that knows exactly how good he is and usually wants to keep him. sure there are scenarios where an elite player is let go, like the team being in salary cap hell, but they are rather rare.

Gute may tweak his first round strategy over time, he probably self-scouts the same way most coaches do. But, I suspect, he won't change much. Maybe all he needs is better luck, maybe he would have better success if he pivots more towards getting a lesser athlete with higher college production (in effect a lower-ceiling higher-floor guy). I don't know. Let's see how this draft pans out.

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NFLfan's picture

January 29, 2025 at 03:20 pm

Gute has had many chances at top picks-LVN was #13, Gary was 12th. I think Gute wants to be the guy who chose the right diamond in the rough who turns out to be a super-star.

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Coldworld's picture

January 30, 2025 at 08:48 am

Gute has said as much. If you pick outside of the top ten, the cream of consensus blue chip players are usually gone. The choice is then a high floor low ceiling guy (how I saw Morgan last year) or one that has elite potential as yet unrealized. In high draft capital years Gute has showed a willingness to go for the upside. At other times he’s gone for need with his early picks. I’d argue that 2922 and 2024 were examples of need driven approaches (despite Watson’s RAS).

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bjkdad44's picture

January 29, 2025 at 08:09 pm

Excellent comments!!!

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NFLfan's picture

January 29, 2025 at 03:16 pm

Kyle Shanahan gave up a lot of resources to go after Trey Lance. I read that Trey reminded him of a young, raw Patrick Mahomes and he thought he could transform him into Pat Mahomes 2.0 in one year-just like Pat.
Sometimes coaches/GMs don't get it right, however, there is an objective pattern with Gutekunst.

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TKWorldWide's picture

January 29, 2025 at 06:02 pm

And then they got Brock in the 7th. Pretty LUCKY, if you ask me.

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dobber's picture

January 30, 2025 at 08:12 am

"Kyle Shanahan gave up a lot of resources to go after Trey Lance."

My recollection is that John Lynch is the GM and Shanahan is the coach.

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Razer's picture

January 29, 2025 at 05:20 pm

Great article Austin - well written, detailed and insightful. Bottom line is that Gutekunst needs to do better. Even when Rodgers was recording back to back MVPs management did little to maximize our chances for a deep run. I'll always remember the Amari Rodgers pick as the sign of "good enough".

Ed Policy may have some tough decisions in 2026.

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Coldworld's picture

January 30, 2025 at 08:16 am

Amari Rodgers was a pick that failed, an attempt to get a YAC runner and slot player. For some odd reason we tried to make a guy who had never really run a route tree into a full role receiver and barely played him as a true slot you scheme open to get the ball in his hands and run either (most of his college production) because we brought back Cobb at ARs behest.

In the end though, LaFleur was the one insisting on using him as a returner until Gute stepped in and cut him and even then LaFleur made it clear he hadn’t given up on him even then. I feel Rodgers got a rough hand dealt him from the AR power play and coaches handling of him, but he kept being trotted out there long after it was clear that was a bad idea until he was cut. Rodgers might have always been a dud, but he might be an example of how teams ruin a player as well.

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Packman60's picture

January 29, 2025 at 05:42 pm

While I agree that Gutey does like to "swing for the fences" in the 1st round vs. maybe going with a safer option. Keep in mind the "hit" rate on those selected in the top half of the draft is only about 50%. The Packers have only picked in that range twice in his drafts. Overall, his drafts have been in the top 5-10 in the league on a consistent basis, which is very impressive based upon where the Packers are usually picking. I would rather he continue to take picks with higher ceilings, than those with higher floors, but lower ceilings.

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TKWorldWide's picture

January 29, 2025 at 06:08 pm

From another viewpoint, the Bucks took a big swing taking Giannis 15th overall. Skinny 18 year old. I’m not much of an NBA fan, but I have doubts that the 14 guys who went before him are better players. Unfortunately, for every Giannis there are how many Yi Jianlians? Risk vs reward.
We love the big swing that results in a homerun. Not so much the strikeouts.

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Jaqu’eau's picture

January 29, 2025 at 06:28 pm

To bring the point home, I would like to read who the author thinks would have been better picks at the given draft position for each of the last ten years.

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barutanseijin's picture

January 29, 2025 at 07:33 pm

Gutekunst is OK. The team has consistently made the playoffs under his watch. However, part of that success was due to the incompetence around him in the NFC North. Now that the division is more competitive, he and the rest of the staff will get more careful scrutiny — and rightly so.

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Oxymoron 3339's picture

January 29, 2025 at 08:03 pm

That’s the problem “Gute is ok” the teams were chasing their GM’s are really good. Seems like an easy potential upgrade.

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bjkdad44's picture

January 29, 2025 at 07:55 pm

And JL’s RAS… is at the bottom of the list…

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bjkdad44's picture

January 29, 2025 at 08:07 pm

Z Smith… RAS. Score???… her see why he’s reacting the way he does now….

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mhartan's picture

January 29, 2025 at 10:16 pm

I'm finding it ironic that Tee Higgins is being mentioned as a potential target for the Packers when he could have been drafted instead of Jordan Love. Maybe Higgins could have made the difference during Rodgers' last two MVP years.

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Bitternotsour's picture

January 29, 2025 at 11:10 pm

nah, Rodgers wouldn't have thrown to him until he learned all the secret codes.

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egbertsouse's picture

January 30, 2025 at 07:17 am

I read an article that seemed to say that the average GM should hit on 50% of first round picks. Two or three out of nine puts Gute firmly in the bottom half.

I’m reminded of Max Mc Gee who said, when told how fast, strong and agile first round draft choice Alphonso Carreker was said, “Yeah, but can he play football?”

Gute, can they play football?

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Coldworld's picture

January 31, 2025 at 09:18 am

I have no idea where that figure comes from, but I suppose it depends how charitably one regards “success”. Let’s look at actual data. In the 20 years up to 2016 the following was observed for all NFL draft picks.

16.7% didn’t play for the team that drafted them.

37% didn’t play much or didn’t make the team.

15.3% managed only limited playing time and didn’t grade well on field.

10.5% were considered average. Role players that had starts or significant contributions over 2-3 years.

12.3% were good pieces. These could be mediocre or average players that were multi-year starters or good players that didn’t last all that long for the team that drafted them or at all.

6.9% were undeniably good draft picks who played for the team that drafted them into a second contract, and also performed well over those years.

1% were considered elite. These are future Hall of Famers, multi-year All-Pros among the best in the league for most of their relatively long careers.

As to first rounders, among first-round draft picks selected between 2010-2017, only 31% signed a second contract with the team that drafted them.

What it boils down to is that if just one of a team’s draft picks earns a second contract that is an average draft. Two resigned indicates an above average draft. When three or more suggests that draft was exceptional based upon actual team behavior.

Actual data probably kills a lot of the contentions in this thread, but it does allow for reasoned evaluation.

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kypackfan1@twc.com's picture

January 31, 2025 at 08:18 am

Ron Wolfe often said 1st round picks are over rated. If you get 3 starters in a draft, you had a successful draft. If you look at the 1st round draft picks starting back to Ron Wolfe, you will see about 90% of all 1st rounders lasted 3 or less years in Green Bay. This is has been true with Mike Sherman, Ted Thompson and now Brian. This is not to say that greater success would not improve the team. But it just shows that it is difficult to find 1st rounders that fit your team and are successful at the next level. And 1 final thought Gute has said he does not use RAS scores in his evaluation. So fun numbers for people from the outside to point too, but not necessarily a legit point.

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GregC's picture

January 31, 2025 at 08:56 am

They don't use RAS scores, but I'm sure they pay attention to the athletic testing, as all other teams do. The RAS is still probably a good reference for fans to get an overall idea of how the players tested.

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Littlejim51's picture

February 02, 2025 at 10:31 am

Quite the conundrum
In Philly Howie apparently plugs in 1st rounders with veteran
Brian added two veterans and hit the home run with both
Draft & develop sets up the cake yesterday we need the icing and veterans can do it
Interesting to see how this year plays out cap wize
Finally out from under the Aaron Rodgers extortion money

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