Cory's Corner: Lambeau Field Is Not For Sale
The mere thought of selling the naming rights to Lambeau Field is a direct contrast to history and tradition — two pillars of one of the most respected pro franchises in the world.

Few places in American sports feel as timeless as Lambeau Field. On fall Sundays, fans file through the gates in green and gold, stepping into a stadium that feels less like a corporate venue and more like a cathedral for football. In an era when stadiums across the National Football League seem to change names every few years, Lambeau remains something rare: a place whose identity hasn’t been sold.
And that’s exactly why the Green Bay Packers cannot — and should not — ever sell the naming rights.
Around the league, the business of football is booming. Teams sign multimillion-dollar deals to slap corporate logos on stadiums. The Los Angeles Rams play at SoFi Stadium. The Las Vegas Raiders call Allegiant Stadium home. Even historic venues have changed names when the money was right.
From a purely financial perspective, it might seem tempting for Green Bay to do the same. Naming-rights deals can bring in tens of millions of dollars per year. In a league built on revenue, why wouldn’t the Packers take the cash?
Because the Packers are not built like the rest of the NFL.
In the early decades of the NFL, many small-town teams struggled to survive as the league grew and larger markets became more attractive. Green Bay faced those same pressures. With a population far smaller than cities like Chicago or New York City, the idea that it could sustain an NFL franchise seemed unlikely. At several points in the team’s early history, financial problems pushed the organization dangerously close to losing the team altogether. There were moments when selling the franchise — or moving it to a larger market — seemed like the only realistic option. Green Bay’s metro area is about 6-10 times smaller than many other NFL markets.
When the NFL began in the 1920s, Canton, Ohio, Akron, Ohio and Rock Island, Illinois all had teams. Nearly all of those tiny dot franchises have vanished — except one.
During financial problems in the 1920s and again in the 1930s, local leaders and loyal fans organized stock sales that allowed ordinary residents to buy small ownership stakes in the team. The goal wasn’t to make money. It was simply to raise enough funds to keep professional football in Green Bay and prevent the Packers from disappearing or being sold to outside investors who might relocate the franchise.
Unlike every other franchise in the league, the Packers are publicly owned. More than half a million shareholders technically own pieces of the team. That unusual structure was created decades ago to keep professional football in the small city of Green Bay — a place far smaller than the markets that usually support NFL teams.
That community identity is woven into every part of the franchise, and nowhere is it more visible than Lambeau Field itself. The stadium is named after Curly Lambeau, the team’s founder, its first coach, and the man who helped build one of the most storied franchises in sports. His name isn’t just branding; it’s history.
Changing that name for a corporate sponsor wouldn’t just be a marketing decision. It would be a cultural one.
Imagine the Packers playing at something like “XYZ Financial Field.” The phrase alone sounds goofy and awkward. That's like showing up to Thanksgiving Dinner in your Darth Vader Halloween costume. Lambeau Field is one of the few places left in professional sports where the name represents tradition instead of a corporate partnership.
And that tradition matters.
When Packers president and CEO Ed Policy talks about the possibility of selling naming rights, the conversation is largely about finances. Like every other NFL team, the Packers face rising costs, facility upgrades, and the pressure to keep pace with franchises in much larger markets. Exploring new revenue streams is part of running a modern sports organization.
But for many fans, the idea feels different when it comes to Lambeau Field. The Packers have always been an exception in a league driven by big markets and big money. Selling the name of the stadium might bring in additional revenue, but it would also risk eroding one of the traditions that makes the franchise unique.
For fans, Lambeau is more than a building. It’s the frozen tundra. It’s the site of the Ice Bowl. It’s where legends like Bart Starr, Brett Favre, and Aaron Rodgers built careers that defined generations of football.
You can’t put a price tag on that.
The NFL has become a global entertainment business, and there’s nothing wrong with teams maximizing revenue. But the Packers have always been a little different. They represent the idea that professional sports can still belong to a community.
Selling the naming rights to Lambeau Field might bring in millions, but it would cost something far more valuable: identity.
And in Green Bay, identity is the whole point.
That’s what makes the Packers the Packers.
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Cory Jennerjohn is a graduate from UW-Oshkosh and has been in sports media for over 15 years. He was a co-host on "Clubhouse Live" and has also done various radio and TV work as well. He has written for newspapers, magazines and websites. He currently is a columnist for CHTV and also does various podcasts. He recently earned his Masters degree from the University of Iowa. He can be found on Twitter: @Coryjennerjohn
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Comments (42)
Savage57
March 17, 2026 at 06:41 am
"Lambeau Field at Menard's Stadium."
Which raises two thoughts: "Yeah, right", and, "I just puked in my mouth a little bit."
LambeauPlain
March 17, 2026 at 08:31 am
Complete with "Fleet Farm Concessions Concourse" and "Seating brought to you by U-Line".
T7Steve
March 17, 2026 at 06:51 am
Cory, you should have mentioned that in the early days even the dreaded Bears Goerge Hallas, helped to keep the Packers solvent and saved the league.
If the other owners are trying to push the Packers into a deal to make everyone even, the Packers just might have to sell more stock to make up the difference. Some say to have the state help but that opens up another whole can of worms. I don't believe that people who don't watch or like football (as horrible as that is) should be required to help a billion $ business operate. Just sell stocks and cut out the middleman. Then even people outside of the state can help pick up the tab.
Cheezehead72
March 17, 2026 at 08:35 am
Yes the Bears (George Halas) helped the Packers keep their franchise because he knew it was good business. George Halas was the main person that had the Packers banned in 1922 for using college players. Then when the Packers filed to reenter he helped them get back into the league.
In 1932 the Packers loaned the Bears $1500 to make their payroll.
The NFL business has always facinated me because not only is each team a seperate entity trying to be the best but they are also a cooperative in keeping the NFL successful.
T7Steve
March 17, 2026 at 09:05 am
I learned most of that stuff (except for my inept spelling) from Cris Cristy (I think).
Cheezehead72
March 17, 2026 at 09:24 am
Cliff Christl. Just trying to help. He is a wealth of knowledge.
T7Steve
March 17, 2026 at 09:28 am
Thanks. What would I do without you guys trying to keep me straight?
BuckyBadger
March 17, 2026 at 09:46 am
The stock sales are no longer the revenue stream they once where for a couple of reasons. 1) Teams are selling actually ownership at small percentages for a price that stock sales can't keep up. 1% of a franchise would take 600,000 stock stales at $300. 2) I think the number of people who want to buy useless stock in the team might be saturated from previous sales.
The Packers have to get creative here or they will be left behind and it will start to look like the 70s and 80s around Green Bay.
T7Steve
March 17, 2026 at 10:00 am
Why does everything have to be so hard? If nothing else, they might have to sell real stock to the other NFL owners because they don't want to see bad things happening to one of the original teams.
Has it really come to this or is this just a worst-case scenario?
dobber
March 17, 2026 at 07:24 am
Never say never. If it comes right down to it, I'd rather have the Packers in GB than worry about what they call the stadium.
"When the NFL began in the 1920s, Canton, Ohio, Akron, Ohio and Rock Island, Illinois all had teams."
Oh, this hurts...
stockholder
March 17, 2026 at 07:30 am
Lambeau Field is leased from the city.
They are considering selling naming rights to generate revenue to stay competitive.
Which Policy said they might explore.
From !933 to 1994 the packers did play in Milwaukee for a larger fan base, and economic viability.
"Everyone has a price" involving money, power, or personal gain.
"History doesn’t repeat itself but it often rhymes,” mark Twain.
T7Steve
March 17, 2026 at 08:30 am
Good on the Samual Clements quote.
NFLfan
March 17, 2026 at 07:47 am
If these men 'cared' that much they would have done their part first--(stepped aside-Gute,MLF) Policy would have done what better men than he (Harlan/Wolf) did,. ie., made the team great again, made it an asset fans and Wisconsonites could be proud of and want to invest in. That included hiring the best GM, HC, etc.
Instead, Policy, took the cowardly approach which was to pay mediocre men exorbitant, undeserved salaries for the next 5 years and and take little real interest in the inevitable decline of a once-great team-all the while sticking his woe-is-me hand out.
CHEESEHEADDALLAS
March 17, 2026 at 04:03 pm
Their a novel Idea make the people you are paying millions of dollars do their dam job and hold them accountable for their dumb ass choices from the coaching staff gm and even the president. The packers do not need an owner they just need better team management and keep putting a caliber team instead of paying these bozos the have now.
LambeauPlain
March 17, 2026 at 08:09 am
I had high hopes for Ed Policy thinking he'd clearly present his vision for Packers. I have been disappointed. It has mostly been auto pilot status quo.
Since being enshrined as Chairman of the Football Committee, he has been nearly invisible to the fans since being "elected" unanimously by the BOD to be President/CEO. He rarely makes public statements.
But he decides he has to finally talk...about the pressing need for more revenue...after giving his 3 Football committee members new status quo contracts and very large raises.
Then as Ed was decrying the Packers future revenue streams, he tossed new LB Franklin a quick $2,000,000 (before he has even been fitted for a helmet) like it was loose pocket change, because...well because he's a nice guy who spends freely?
In decision making timing is important. This call for more revenue while spending freely was ill timed and a bit off to me.
If he tries to sell naming rights to Lambeau, it should be a more difficult sell than Harlan trying to convince voters to accept a tax to help fund the team. But who knows who Ed Policy is? It may already have been approved by the Board's Exec. Committee. He's not very transparent, and the BOD seems content to be a rubber stamp for his opaque decisions for the publicly owned Packers.
I didn't know what to expect from Ed's policies. He's a lifelong lawyer and finance guy. One would think as President/CEO he's stay in his lane and let a real GM run the Team. He's decided he is adept at managing the football operation too. But he doesn't discuss the football operation much at all.
Swisch
March 17, 2026 at 08:13 am
Well done, Cory.
What do the Packers gain by selling out? Is it a make-or-break situation? Are the Packers just this one deal away from going into ruins? Will Lambeau Field sit empty and crumbling like the Roman Colosseum?
What a crass, commercial, and sad society we live in these days.
It seems just about everything is getting made cheaper and cheaper but being sold pricier and pricier.
It seems Americans are working harder and harder and getting less and less.
It seems almost everything is a scam, even if it's technically legal.
America is becoming a land of quantity but not quality.
America is becoming a land of addiction, divorce, and diabetes 2.
America is becoming the artificial society.
Even our bread is about as nutritious as foam padding, and almost as toxic.
At least we have Bad Bunny to amuse and enlighten us. He'll show us the way.
Cheezehead72
March 17, 2026 at 08:40 am
Do not get me wrong I hope that the Packers never sell their naming rights but at least hopefully in my lifetime, which has about 140 more years left, but if the do the best company to buy the naming rights is Tundraland Home Improvements.
NFLfan
March 17, 2026 at 09:01 am
There is so much dishonesty and lack of transparency surrounding the Board of Directors, the 'football committee', the Packer's front office, etc. that one needs to be adept at reading smoke signals, tea-leaves etc. Anyone notice how national media is absent (not for lack of interest), how the GB media is exceedingly deferential and tip-toes around the egos of Murphy, Gute, Policy? They went after MLF ,though, this year--he was the designated fall guy. Another elephant in the room is Mark Murphy and the tremendous damage he has wrought on this team-Not one GB media individual has reported on this phenomenon.
Even Justis Mosqueda is 'not approved' to join other GB media during OTA's/Mini-Camp. My guess is Justis hasn't fully 'tamed' the commenters on his site (Acme) with Packer's PR influence. He has the most intelligent, articulate, honest commenters but that is a no-no in Packerland.
dobber
March 17, 2026 at 09:12 am
"Even Justis Mosqueda is 'not approved' to join other GB media during OTA's/Mini-Camp.."
True, but then Policy came and asked him to pull his sleigh down the sledding hill during the blizzard, and all was forgotten!
the_gavia_pass
March 17, 2026 at 03:27 pm
in Italy we call It m...a
BuckyBadger
March 17, 2026 at 09:41 am
The only tradition in the world is change always happens.
How many fans will stop watching or attending games if they sell naming rights to the stadium? I am going to guess that number will between 0 and too few to care. They will complain, they will threaten never to watch again or never to attend a game again (most might never would have anyways because they can't afford it) but they will keep watching and following like they always have.
The Packers are at a disadvantage many ways for trying to create revenue. They don't have the marketing opportunities that larger markets have. They can't sell 1% of their franchise for $150M to pay for a new locker-room or practice facility. People want to attack Policy but he is just talking truth of the situation.
NFLfan
March 17, 2026 at 10:18 am
People aren't 'attacking' Policy. What people are noting is his decision-making which is not congruent with his latest message. If he feels the Packers are @ a financial disadvantage, why has he given likely 50M to an under-performing HC, another 20-30 M (another secret) to another under-performer (Gute), another undisclosed though large amt to Ball. He has likely paid himself handsomely as well. My guess is he has allocated100--150+ M!!! to under-performers for the next 4-5 years. He is completely lacking in transparency. This is not about locker-rooms.
BuckyBadger
March 17, 2026 at 10:31 am
Underperforming head coach? We have been in the playoffs almost every year. We had a QB change that went smoothly into being another contender. You like too many fans have gotten fat with success and complain every time the team doesn't win it all. If MLF was let go this year teams would be firing their coach to hire him. He is one of the most respected coaches in the league despite what his detractors here want to say.
Paying a coach who has repeatedly put you in position to win is not wasting money and has NOTHING to do with the finical situation facing the team. You want to fire the coach and GM to save money and start a rebuild in the middle of window we have of being a contender? The next coach isn't getting the same level of play out of our QBs as MLF will I promise you that.
This is all about facilities and the teams ability to compete. If their facilities fall behind so will their ability to attract players. We are already a small market with limited endorsement opportunities, no night life and high taxes. Now you want to give them 2nd rate coaches and facilities.
Lets become a small market team that is constantly firing their head coach and GM with 2nd rate facilities. Then we can be the Browns and this team will be in another market before the end of the decade.
Since'61
March 17, 2026 at 10:31 am
The players salaries are covered by the NFL revenue sharing. I don't think that the players salaries have anything to do with the overall financial situation which Policy is speaking about. Policy is speaking about the Packers as a non-profit organization being about to raise additional capital beyond the on field operation (see my post below in this thread). Thanks, Since '61
HarryHodag
March 17, 2026 at 09:46 am
It's always going to be Lambeau Field regardless of any other name is on the stadium. If you look around the stadium there's a number of advertisements. Doesn't take away from the game, does it? The Brewers have had Miller Park and American Family for years. Does it take away from enjoying the Brewers?
In a perfect world it would stay only Lambeau Field. But if that means the Packers evolve into the a non-competitive team just to hold onto 'tradition', give me a great team with a corporate sponsor.
I don't think too many people would like the Orlando Packers if the team becomes unsustainable in Green Bay?
BuckyBadger
March 17, 2026 at 09:48 am
Yea Coca Cola presents Lambeau Field is much better than the Orlando Packers.
T7Steve
March 17, 2026 at 10:16 am
A field formerly known as...
TarynsEyes
March 17, 2026 at 10:05 am
"You can’t put a price tag on that."
It depends on who 'you' is.
Cory and the many others who believe it won't happen will be getting a huge slap of reality upside the head. Everything has a price, and that statement will always last longer than the culture of anything. Have you been sleeping the last 20 years or simply ignoring the end of everything cultural? Sorry, but a piece of worthless paper saying you're an unpaid, profiting stockholder isn't stopping the inevitable. The faster the NFL grows outside the USA, the faster the Packers will NEED to succumb. This isn't 1920; it's the 2020s. WAKE UP!
21Savage
March 17, 2026 at 10:22 am
Is it up to the team? Lambeau Field is owned by the city/county and leased to the Packers. The Packers pay a million dollars to lease the stadium for ~10 weekends per year. Mark Murphy really wanted to turn that into a one dollar per year lease. If Policy ends up winning that negotiation with the city/county stadium district, they'll want to recoup that money somehow, and adding a sponsor to the stadium name seems like the easiest way to do that.
LeotisHarris
March 17, 2026 at 10:48 am
Just popping in to remind the CHTV Commentariat that horse racing was the most popular spectator sport in the good ol' US of A from about 1940 until well into the 1960s.
One day soon, those who can afford it will gleefully walk from the Hillshire Farms Tailgate Zone, across the SC Johnson Championship lot, up the Menards Stairs of Savings, through the Kwik Trip gate (see ya next time), and into ABC Supply Stadium to watch a live presentation of world-class football entertainment on the one and only Lambeau Field. Make sure to arrive early for the MMA matches in the EPIC Systems Octagon (extra ticket required).
Bitternotsour
March 17, 2026 at 01:40 pm
And the Indianapolis Bears will entertain their patrons in a covered stadium. I myself look forward to the Kurt Johnson childcare pavilion at the sledding hill.
Bitternotsour
March 17, 2026 at 03:07 pm
I'd also be remiss if I didn't note my early love for Eddie Mathews and Hank Aaron was ripped from my young gloved hand...
Swisch
March 17, 2026 at 07:30 pm
Leotis, your comment could be interpreted (at least by me as a crazy person) to mean that even the vaunted NFL can't count on being popular forever.
In other words, the NFL could go the way of horse racing, boxing, and even MLB and the NBA.
Never underestimate the folly of humans to ruin a good thing.
***
Actually, in my opinion, all of America is in danger of dying, like every other country before it in world history.
Although maybe we can buy some time for our country be renaming it Tik Tok or Facebook or Twitter or Microsoft. How about the United States of Amazon?
Come to think of it, Big Business already owns America, so the name change is just a formality. They buy our politicians with campaign donations and enforce the payback with lobbyists. Then the laws get written to favor our corporate overlords.
***
The thing is, we don't have to pretend to like it.
We may even do what we can to fight it.
To just become servile before the powers-that-be seems a lack of dignity.
To some extent, we have to live in the world as we find it, but to accept the corruption as convenient and even commendable is selling out to materialism and commercialism and artificiality.
I don't think you're like that, Leotis. I don't think the other fans here are like that. However, glancing at these comments, it's hard to be sure.
I hope good Americans like those who come here to CheeseheadTV will reconsider the easy way of going along to get along.
How about a little backbone, a little protest, a little resistance?
Then again, maybe I'm just an idealistic nutcase whose favorite movie is "Mr. Smith Goes to Washington." I still fight for lost causes, and often get clobbered as a result.
I'm barely making it through each day, but I pray I don't lose whatever grit is within me.
Since'61
March 17, 2026 at 11:00 am
This is and has been the issue with the Packers being a non-profit organization. They are limited by state and federal regulations in terms of how they raise additional revenue and also in terms of how they can use the money once they receive it. I'm not sure what regulations the state of Wisconsin imposes on non-profit organizations. They are most likely are similar to the federal regulations for non-profits. This issue is important not only for raising additional revenues but also because it impacts the Packers non-profit tax status.
I would hate to see the Packers sell the naming rights to Lambeau. That would be a tragedy. One strategy that the Packers should consider is moving from a non-profit organization to a corporate profit organization. This would mean that the Packers would have an owner or a coalition of owners who would own the team. Then they could raise capital through any number of legal measures, including selling actual shares of stock on the stock exchange via an IPO. This could mean that for those us who are currently shareholders could choose to have our currently worthless glorified thank you cards (shares) converted into actual shares (ownership) in the team. This would come with a price I''m sure.
More importantly for the Packers it would mean they could sell shares to the big institutional investors which could bring in hundreds of millions of dollars to the organization. Note that the approach of converting from a profit to a non-profit organization would probably take 3-5 years, maybe longer. But it would be, IMO, preferable to selling the naming rights to Lambeau.
The big changes would be that the Packers could end up with a major shareholder (owner) like Jerry Jones or worse and that the value of the franchise would be subject to market fluctuations and to someday possibly being sold and/or moved by a new owner.
As for Ed Policy, as a lawyer, he should be fully aware of how the Packers can legally add revenue and remain as a non-profit organization. He should also be aware of the process for converting from a non-profit to a profit corporation, whether they sell actual shares of stock or not. It's a matter of determining how much additional revenue is needed and prioritizing the best approaches to acquire it. Keep in mind that whatever the Packers consider doing in this situation Policy will not be able to speak to it in public. This is the stuff of Confidentiality Agreements and NDAs. Therefore the rumor will become quite frantic.
My hope has been and will be that the Packers can maintain their non-profit status. Thanks, Since '61
NFLfan
March 17, 2026 at 11:53 am
My reply to Bucky Badger as it relates to 'attacking' Ed Policy' was just deleted by CHTV. My comment will likely be deleted again but just in case. Ed Policy just allocated (likely)100-150M to a coach, GM and others whom have under-performed.
We still do not know the particulars of the contracts in a 'publicly-owned co'. There is a lack of transparency and wasteful spending on these contracts in the Packers 'hour of need'
Since'75
March 17, 2026 at 10:23 pm
That's what i liked about the old football forum down the hall.
You could write whatever you wanted, because that's the way the original owner wanted it.
In the websites description. He basically said as much.
His stated view was...if someone got their feelings hurt, or wanted to cry about what someone wrote....stock up on tissues and have a nice day..
Dragon5
March 17, 2026 at 12:55 pm
We aim to hold tradition, but the gravity of preserving sacred lore is the opportunity cost passing us by. Maintaining status quo on the stadium is, has, and always will be the revenue stickler; if only the stadium had been upgraded / converted (yes a dome--retractable of course) to provide year-round revenue sourcing.
Since'75
March 17, 2026 at 10:05 pm
I'm not sure where all this is rooted from.
Was it Policy's 'warning' about future viability, financial solvency, or is there a real problem existing...today?
Does Policy want to build a new Stadium?
Is the 'TT District' not as lucrative as once hyped?
It seems this topic is built on 'IF's'.
IF...NFL teams no longer have a hard salary cap.
IF...NFL teams no longer have equal revenue sharing.
As far as i can tell the Packers are financially stable and viable.
In the NBA, and MLB....small to mid market teams would kill for equal revenue sharing, and a 'real salary cap'
The Packers get the same revenue sharing check as all 31 other NFL teams.
The Packers can spend as much as any other NFL team in football on players, period.
So...what are we talking about here.
We should talk again when there is a real issue financially with the Packers, today isn't that day.
The Packers are just fine, sans winning a divisional playoff game or even their own Division.
marpag1
March 18, 2026 at 06:43 am
Couldn't really care less.
Since'75
March 18, 2026 at 04:41 pm
For right now......
It's like discussing a problem, that doesn't exist.
marpag1
March 19, 2026 at 12:59 am
Yes, and even if it does happen, is it really a problem?
"Superfans" seem to think that you are evil or not a true "Packer person" unless you fight tooth and nail against naming rights. Whatever.
That's what people in Denver used to think. Now no one cares.
Since'75
March 19, 2026 at 09:50 pm
""Superfans" seem to think that you are evil or not a true "Packer person" unless you fight tooth and nail against naming rights"
Or...blasting passionate Packer fans because they are capable of critical thinking and are able to form their own opinions.
Those fans are too busy belching, because they drink too much kool aid.